3 Apps We Use On A Daily Basis And The Women Behind Them
This Women's History Month we wanted to dedicate an entire blog post to our most used daily apps and the women who make them happen. When we tell you we use these every day, we use them literally.every. day.
We use so many apps and sites here at Era Marketing to create content, write blogs, design images, edit videos, edit podcasts, and lots more digital marketing activities. We wanted to show our appreciation for these apps and for the women who brought them into this world and help us accomplish our marketing goals.
1. Canva, Melanie Perkins
Canva is the gift that keeps on giving for our social media content and of our clients. Every design template that we use is both well thought out and beautiful. It's saved us so much time and it's all thanks to the geniuses at Canva, including CEO Melanie Perkins.
Melanie Perkins is from Perth, Australia. She once dreamed of becoming a professional figure skater, but that changed once she attended college. She created software called Fusion Books that helped teachers and students design their high school yearbooks with templates and designs. This became the testing for what eventually would become a $6 billion dollar company and the overall of our lives, Canva. Melanie is part of the 2% of female CEOs of venture-backed companies and one of the youngest billionaires.
Highkey in love with this software queen. 👑
2. Cloud Campaign, Cassie Grammar
Cloud Campaign is our one and only social media management tool. It gives us one place that we can not only upload, schedule, and post images, videos, carousel images, and more, but we can even create content through the portal via our first love, Canva. Cloud Campaign also provides us with a one-stop-shop where we can find analytics, schedule posts, read and respond to comments and direct messages, aaaaannnndddd on top of it all, we have a white-labeled site to share with our clients so they can see, comment, and amaze at all the incredible work we're doing for them. Throughout it all, Cassie Grammar, Customer Success Manager, has made sure we've done just that: be successful. We'd say she's doing an A+ job of it. Thank you, Casie!
3. YouTube, Susan Wojcicki
We literally use YouTube for everything. Whether we're listening to focus music, creating a business or podcast YouTube page, uploading a video ad, watching a tutorial, or broadcasting a virtual program through YouTube live, we're on there constantly.
The only difference we have with Michael Scott is that when we discovered YouTube, we didn't stop working for five days.
Susan Wojcicki is the CEO of YouTube and has been since 2014. Susan previously has been with Google as employee number 16. She also let Google cofounders Sergey Brin and Larry Page rent the garage in her home to develop Google. She helped take YouTube from a valuation of $1.65 billion in 2005 when Google acquired it to over $90 billion today. What a powerful woman!